“Don’t Swear Like That!”, Rev. Daniel A. Lord S.J., Catholic Truth Society of Ireland (1950). Cover design: unknown


My Mind Wanders, Rev. John P. Delaney S.J., Catholic Truth Society of Ireland (1961). Cover design: unknown


Who Made Man?, Rev. J.C. Houpert S.J., Catholic Truth Society of Ireland (1952). Cover design: unknown. From Lux Occulta


How to Make an Act of Perfect Contrition, Rev. L. Dowling S.J., Catholic Truth Society of Ireland (1948). Cover design: unknown. From Lux Occulta


Modesty and Modernity, Catholic Truth Society of Ireland (1951). Cover design: unknown. From Lux Occulta


I’ve been aware of the Catholic Truth Society of Ireland booklet covers for some time but was reluctant to post examples as I wasn’t able to establish whether they were designed in Ireland or elsewhere. Many of the texts were originally published in the USA and further afield – Who Made Man? was first published by the Catholic Truth Society of India! Given the various origins of the material I wondered if the covers were merely reprints or adaptations of the original covers and therefore not truly Irish cover designs.

I picked up a few more examples at the recent Trinity booksale and my curiosity was piqued again. Since my last efforts at research a new resource has come online – Lux Occulta – Catholic Pamphlets. Having looked at the Irish booklets on the site, I have established that all of the covers with an artwork credit are by Irish artists, including the ever prolific Karl Uhlemann, Alfred E. Kerr, G. A. (George Altendorf), P. J. Quinn and J. Mulhern (possibly artist John Mulhern). Since none of the signed pieces are by non-Irish illustrators, I feel it is reasonable to believe that the artwork for the booklet covers was prepared in Ireland regardless of whether the contents were being published for the first time or reprints of previous texts.

The Catholic Truth Society of Ireland (later Veritas) was founded in 1899. Its aim is best summed up by this wording that appeared in many of the pamphlets:

This booklet has a Mission – to make God known and loved. Maybe you can place it in the hands of somebody who needs it. Don’t neglect to do so if you can. If you can’t, leave it behind you on a park seat, in a ‘bus, in a theatre, and Providence will guide it aright.

It seems from this that urbanites, in danger from the evils of modern living, were the target audience. The covers above give a good idea of the styles thought best to appeal to the city dweller in need of Truth. There is quite a nod to advertising and showcard design of the era with a hint of modern/deco styling although the crude printing mitigates against producing the desired slick effect. While these publications now appear quaint and often hilarious it is worth remembering that they formed part of an insidious culture which held sway in Ireland through much of the 20th century.

The dates quoted above aren’t, as far as I can discern, the original publication dates but rather the date of that particular printing. Many of the designs are in styles which would have been anachronistic by the time of the stated print date. While My Mind Wanders is dated 1961 another booklet in the series titled My Mind STILL Wanders has a date of 1945 which suggests that the original publication date of the former must have been earlier than 1945.

Reading Pictures at the RHA

After all of that, if ye still seek the Truth, I will be speaking about vintage Irish bookcover design this Saturday, 16th March at 3pm in the RHA. The talk is part of Reading Pictures – A celebration of Irish children’s books and illustration, organised by Irish Design Shop in collaboration with the RHA and Children’s Books Ireland. Admission is free and all are welcome.

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